I had heard about this powder on a few different blogs and youtube videos and most everyone raved about it. The skeptical (read cheap) girl in me thought I'm sure it's not that different from other finishing powders I've loved and already own, like Laura Mercier, MUFE and even the ELF high def powder. Well I was wrong, this IS different.
There is just something so great about this powder. First, it is talc, oil, fragrance and paraben free. It also is infused with hydro-collagen, silk and vitamins K, A, C & E. Which doesn't necessarily mean much to me but it sounds phenomenal right? The talc-free always appeals to me because I don't need powder settling in my fine lines, they stand out enough without me shining a big spotlight on them.
Now as for application, this is the brush that came with it as part of a Showstopper on The Shopping Channel.
It looks good and feels quite soft, but I rarely use it. I just find that it's a little too bulky so not only is it hard to hold, but the amount of powder that it grabs is more than I need for my face. I prefer to use my Sigma large powder brush or my ELF studio brush, both of these work much better for me. You don't need a lot of this powder and like any high def powder, you can definitely have too much of a good thing. If you over apply this it will start to cling to dry patches and appear too white.
The powder comes in a typical mineral container and I wish it had a cover you could close over the sifter, much like Bare Minerals or Laura Mercier minerals do. There is a powder puff that comes with it which helps keep the powder in place, but you lose some of it to the puff especially if you're travelling.
This is not a miracle product that keeps your make-up on so much longer than any other product, in that respect it performs like a lot of my favourite finishing powders, maybe just a little better. Where it really shines (not literally) is in the appearance of your skin after you apply this. This removes...erases....any pores. Throw this on and they truly disappear! Not only that, when I wear this I feel like my face has that soft, airbrushed, vaseline on the camera lens appearance. You know what I mean? I love that blurry sort of look and this achieves that. And when it comes to skin sometimes blurry is just so much better.
Overall I'd give this a big buy! You can find this on ebeauty.ca or The Shopping Channel for about $29 for a 4.25 g container. They did just have a larger size featured this month but I didn't get it..and now I'm kicking myself. You can also find it on itcosmetics.com and I believe they will debuting on QVC this month. They often sell out on the Shopping Channel so if you want to try it, order early!
Have any of you tried this or any other IT cosmetics products?