I bought two of the single color icon shadows, in the colors Nutty & Brulee.
Brulee is a creamy vanilla color that is perfect as an all over base or even on it’s own. It’s essentially a matte shadow, not at all chalky and applies easily. It could also be used as a highlight color.
Nutty is a brownish gold color that is a great neutral and looks beautiful alone all over the lid, or as a contour color. Nutty has a golden sheen to it but this can easily be toned down if you choose. I tried a bit of Brulee over top of Nutty and it looked beautiful.
Both of these have great pigmentation. Nutty has almost a creamy texture to it and is easy to blend. I have used them both with an eyeshadow primer, and without. I felt that they lasted longer with the primer, but even without they had great staying power.
Brulee-Nutty with primer Brulee-Nutty without primer
Turns out it's hard to take a decent picture of a swatch of a cream coloured shadow, hope you get the idea.
According to their website (www.wnwbeauty.com), there are 7 colors available in the single shadows, although my Wal-Mart didn’t seem to have the entire selection. I think I may have to get some of their palettes and the single color Envy next, which is a beautiful deep green color and would be perfect for fall. Go check them out, these are a great inexpensive drugstore eyeshadows!